GenCell Ltd

GenCell develops unique fuel cell solutions that offer clean power for humanity. Using the ultra-reliable and exhaust-free technology that powered the American and Russian space programs, we have removed the platinum inside our fuel cells and reduced the quantity of noble metals to provide affordable, clean backup power for telecom, homeland security, healthcare and automated industries.

Recognizing that the limitations of today’s hydrogen infrastructure keep the cost of hydrogen prohibitively expensive as a fuel for primary power, we have developed a revolutionary process that allows us to create hydrogen-on-demand from anhydrous ammonia (NH₃) at 10 times the efficiency of other solutions and without any outside electrical power.

This breakthrough enables GenCell to provide the first viable green primary power solution for off-grid and poor-grid telecom as well as rural electrification—at a cost less than diesel solutions.

Since its founding in 2011, GenCell has grown to more than 80 employees, including many veterans of the Apollo & Mir projects. The company is headquartered in Israel with a worldwide distribution and support network and has unique intellectual property, trade secrets and know-how.