Trelleborg AB

上海仪舶实验室自动化 25-01-23 14:03:43

Trelleborg AB

Trelleborg is a world leader in engineered polymer solutions that seal, damp and protect critical applications in demanding environments. Our innovative engineered solutions accelerate performance for our customers in a sustainable way.

The Trelleborg brand has existed for more than 100 years and today Trelleborg is well-known in a range of different market segments. The brand summarizes our promise and offering – innovative and reliable solutions that seal, damp and protect in demanding environments.

Our promise, based on our vision, business concept and core values, is created and maintained by everything that we do, by each employee, every day.

In Trelleborg’s brand strategy, Trelleborg is the master brand for the entire Group, supplemented with subsidiaries’ brands, which are targeted to specific customer segments.

The aim of the strategy is also to strengthen the Trelleborg brand globally, to take advantage of synergies and to maximize the impact of our operations. In this manner, we drive long-term and profitable growth.

In the past year, the focus on the Trelleborg brand has been further strengthened through activities, such as rationalizing the brand portfolio and enhancing emphasis on harmonizing all global communication.

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