Virgin Atlantic Airways

Virgin Atlantic is committed to reducing our environmental impacts where we can by becoming a more efficient business, leading the industry to practical and technical solutions and engaging, inspiring and empowering our staff and customers to help us meet this challenge.

TO RECYCLE EXHAUSTIVELY, ESPECIALLY OUR PROFITS. Our chairman Richard Branson has pledged to invest all of his future profits from the Virgin transport companies into bio-fuels R&D and projects to tackle climate change.

TO WORK TIRELESSLY. To work tirelessly with Boeing to ensure we can trial biojet fuel in early 2008, making us the first commercial airline in the world to do so. Read more about biojet fuel initiative.

TO INVEST IMAGINATIVELY. To invest imaginatively in the most efficient aircraft available for our routes to help us achieve our target of improving fuel efficiency by 30%, by 2020.

TO PUSH FOR INNOVATION ENTHUSIASTICALLY. To push for innovation enthusiastically, doing everything within our power to engage the government, and the rest of the aviation industry towards practical solutions for tackling climate change.

TO DIET CONSTANTLY. To diet constantly, removing unnecessary weight from our planes and using lighter weight materials onboard wherever possible.

TO OFFER CARBON OFFSETTING GLOBALLY. To offer carbon offsetting globally, giving our passengers access to the first Gold Standard mile high offset club.

TO SERVE ONLY FAIR-TRADE TEA AND COFFEE ON BOARD PROUDLY. Because we believe that providing quality products should not come at any cost to the environment or those who produce them.

TO REPORT HONESTLY AND TRANSPARENTLY. To report honestly and transparently on our progress towards our environmental targets going forward.

TO TREAT PEOPLE AS RESPECTFULLY AS THE PLANET. To treat people as respectfully as the planet, looking out for their happinesss, health, social welfare and work-life balance.

TO COMMIT WHOLEHEARTEDLY. To commit wholeheartedly to generating 100% of our electricity for our main UK sites and reduce our use by 20%, by 2020.

TO RECYCLE OR REUSE 50% OF OUR WASTE LOVINGLY BY 2012. To recycle or reuse 50% of our waste lovingly by 2012, and reduce our waste significantly over all of our operations.

TO TAKE EVERY BRIGHT IDEA SERIOUSLY. To take every bright idea seriously - however fanciful, however radical as we strive for the tiniest negative impact and the greatest positive impact on our world.