Paice LLC

Inspired to Innovate

When Alex Severinsky came to the United States, he found himself in a familiar situation: waiting in line. When he lived in the Soviet Union, Alex often spent hours waiting in line for food. Shortly after arriving in the United States, he was waiting in line again. For gasoline. It was 1979 and the country was in the midst of a second oil embargo.

An inventor at heart, Alex figured there must be a way to make cars more fuel efficient.With a PhD in electrical engineering, he started searching for an answer that would reduce the nation’s dependence on foreign oil – and allow him to finally stop waiting in line.

The idea stuck with Alex and he explored possible solutions for years to come. He concluded that the best approach was a hybrid electric vehicle that combined a traditional engine with one or more electric motors, all managed by a sophisticated control system.